Old Spice - The Values Of The Man Man

“Manhood” is being redefined for the modern man. And men across the world are perplexed. Is being a manly man no longer fashionable? Or worse, is what we know of manliness facing extinction? Amidst this confusion, Old Spice, one of the last bastions of masculinity, needed to make a strong statement.

Together with Old Spice, we introduced this digital campaign, starring Joaquin De Orbegoso, which allowed the brand to implement its 'Man Man' positioning in the Peruvian market and helped men across the continent find their way.