Francisco Valenzuela Barrera
Creative Director / Art Director
I'm truly passionate about developing ideas for a wide range of clients, from global names to small-scale projects, all in pursuit of creative solutions. I am continuously striving to push boundaries and create work that is not only innovative but also genuinely purposeful.
Throughout my career, I have had the privilege of working in three different countries and with exceptional agencies such as DDB Chile, Circus Grey Peru, The Martin Agency New York, and McCann New York.
In 2016, I was recognized by Grey Worldwide as one of the network's Creative Stars, the only one selected from LATAM. During the same year, alongside my talented team, we catapulted from the 24th to the 4th position in the Grey Global Creative Ranking. Additionally, in 2017, we achieved an unparalleled feat in Peruvian advertising history by securing the largest Cannes Lions win.
Joining McCann New York in 2017 marked a significant milestone in my career. I contributed to the development of groundbreaking campaigns, including the biggest global Nespresso campaign to date and the impactful Covid-19 Mucinex initiative, aiding America's fight against the pandemic. These efforts were duly recognized, leading to the prestigious 2021 Grand Clio in the Health & Wellness category and the coveted title of Agency of the Year at the 2021 Clio Health Awards, 2021 London International Awards (LIA), and 2021 Creative Floor Awards. Moreover, I played a key role in the successful launch of the product innovation Mastercard - Touch Card, which garnered multiple accolades at the 2022-2023 Cannes Lions, 2023 The One Show, 2023 Art Directors Club (ADC), 2023 D&AD, 2023 Clio Awards, 2023 Andy Awards, 2023 London International Awards (LIA), and the Innovation Grand Prix at the 2023 Epica Awards.
Currently, as a Creative Director at BBH New York, I continue to channel my creativity into leading campaigns for brands such as Samsung, Google, Heineken, and Mattel.
Awards & Recognitions
Cannes Lions
5 Gold / 3 Silver / 4 Bronze / 14 Shortlists
Other Recognitions
2016 GREY Worldwide Creative Star
4th place on 2016 Grey’s Global Creative Ranking
Cannes Lions 2017 / most awarded Peruvian campaign ever
Cannes Lions 2017 / 3rd most awarded LATAM agency
D&AD
1 Graphite / 2 Wood Pencil / 1 Shortlist
Andy Awards
Idea Winner
The One Show
1 Gold / 1 Silver / 1 Bronze / 7 Merits / 1 Shortlist
New York Festivals (NYF)
1 Bronze / 1 Finalist
El Ojo De Iberoamérica
1 Silver / 2 Bronze / 6 Shortlists
Important New Business Wins
Nestlé, Coca-Cola Coffee, Duracell, Annovera, TGI Fridays, Maybelline New York and KFC among others.
London International Awards (LIA)
4 Gold / 1 Silver / 1 Bronze
McCann Health New York Agency of The Year + McCann Health Network Of The Year
APAP
1 Gold / 3 Silver / 6 Bronze
Art Directors Club (ADC)
1 Gold / 1 Silver / 2 Bronze / 5 Merits / 3 Shortlists
Epica Awards
Innovation Grand Prix / 2 Gold
Clio
1 Gold / 2 Silver / 4 Bronze / 1 Shortlist
Clio Health
Grand Clio / 1 Silver
McCann Health New York Agency Of The Year
The Creative Floor
Best in Design / Best in Illustration / Best in Poster Campaign / Best in Art Direction
McCann Health New York most awarded agency + McCann Health most awarded network
Select Press
The New York Times / CNN / Forbes / NBC News / Fast Company / Bloomberg / People / Esquire / The Wall Street Journal / Yahoo News / Daily Mail / ET / NPR / Independent.ie / Bazaar / IMDb / Lürzer's Archive / Shots / AdAge / AdWeek / Campaign / The Drum / AdLatina / Latinspots / Publimetro / El Comercio / La Tercera / Gestión / La República / RPP
Select Clients
Google / Samsung / Mastercard / Mattel / Coca-Cola / P&G / Heineken / Verizon / Microsoft / MGM Resorts / Maybelline New York / KFC / Old Spice / HomeGoods / Nespresso / Lysol / Mucinex / Annovera / State Street Global Advisors / Chick-Fil-A / Cigna / TGI Fridays / Toyota / Suzuki / Peugeot / SABMiller / Virgin Mobile / Directv / Claro / El Comercio / Saga Falabella / BCP / Molitalia / Tottus / UNACEM / San Fernando / Banco BICE / Entel / Paris
Select Talks, Interviews and Jury
Naver Design Press - “Meet the creative storyteller Francisco Valenzuela”
LBB - “The Importance of a Challenge with Francisco Valenzuela”
AdLatina - “The Chilean Creative Director from BBH New York answers the Bloomclouds questionnaire”
ACHAP Magazine - “The Chilean Creative in McCann New York”
Codigo - “Francisco Valenzuela from Circus Grey to The Martin Agency”
New York Festivals - Grand Jury (2023 - NYC)
Kyiv International Advertising Festival KIAF - Jury (2022 - Ukraine)
New York Festivals - Grand Jury (2021 - NYC)
ACHAP - International Jury (2021 - Chile)
The One Club - Young Ones Jury (2021 - NYC)
The One Club - Portfolio Review (2021 - NYC)
Vitafest - Film Festival - Speaker (2021 - Chile)
The One Show & ADC - (2019 - NYC)
The School Of Visual Arts + The One Show & ADC - (2018 - NYC)
La Calle Advertising School - (2021 - Peru)
La Calle Advertising School - (2016 - Peru)
Sector Alterno Training Center - (2015- Peru)
McCann - New York
July 2017 – November 2021
The Martin Agency - New York
March 2017 – July 2017
Circus Grey - Peru
February 2014 – February 2017