Phase 1 - Spread facts, not fear.

When the Covid-19 pandemic started misinformation spread almost as fast as the virus itself. There were so many voices and opinions, it created confusion and heightened anxiety. As a leading cold and flu brand, Mucinex believes in empowering consumers against sickness.

Mucinex launched ‘Spread Facts, Not Fear’ to encourage safe habits and point people to the experts. Every execution drove to covid-19facts.com – a helpful source of up-to-date information compiled from the World Health Organization, Johns Hopkins and other international experts.

Award-winning illustrator Noma Bar was commissioned to create a series of iconic images to accompany the simple message, with the hashtag #SpreadFactsNotFear

Phase 2 - Be a hero. Be boring.

As the brand that’s all about the fighter spirit, Mucinex wanted to encourage everyone to do their part stopping Covid-19. In early summer 2020, as the weather started getting nicer, it was tempting to go out and socialize, especially for young people, who felt like the virus didn’t affect them.

When we picture a hero, we imagine caped avengers running into burning buildings, leaping, flying, and getting out there to save the day. But Covid-19 needed a different kind of fighter, one that just stayed home. Because when it comes to Covid-19, doing nothing is the most heroic act most of us can do.

We created posters that were a Bat-Signal call to stay home and stop the spread. We got renowned artist Noma Bar to create a series of superhero portraits that on second glance reveal the real hero inside — people loafing on couches, reading books, or hanging with their cats. While digital versions spread across the web, we stuck OOH in the faces of the people breaking the rules: near bars and beaches.

Phase 3 - Wear a mask

With so many conflicting messages swirling around about how Americans can move in a positive direction, sometimes people just need a reminder that they have the power and we can all get there by wearing a mask. Science says that wearing masks saves lives and the leading experts are asking us to employ this simple effort as the absolute best way in this moment to fight the pandemic.

To help bring this simple, yet important message and call-to-action to life, we launched the third phase of its new public health information campaign to help Americans fight through this national health crisis.

Illustration by noted artist Noma Bar.