Mastercard - Touch Card

For Mastercard’s competitors, the 2.2 billion blind and partially sighted people in the world are often treated as an afterthought. But when Mastercard learned that the low-vision community was having trouble telling their payment cards apart – after most banks removed embossing – we did something about it. We entered a years-long collaboration with the low vision community and accessibility leaders from around the world to redesign payment cards around them.

The Touch Card introduces a system of notches that allow anyone to tell their cards apart with just a touch. This innovation marks an important step in Mastercard’s quest for inclusivity. And when introducing the card, we found dozens of new and innovative ways to hack traditional media to communicate with the low-vision community on their terms. Because a world designed for all of us, is Priceless.